Although some researches predicted that 15 percent of physical malls in the US will close or be transmited into non-retail space within the next decade, the future of the traditional indoor shopping mall looks much brighter than ever with the increasingly sophisticated digital signages.

Nowadays, the shopping centers are more than just shopping, they are a whole seamless experience with entertainment, leisure, food and shopping. Whatever the customers’ destinations are, robust and dynamic digital signages will enrich people’s shopping experience in different ways.

Once shoppers enter the mall, they could get directional and promotioal message through digital signages, such as wayfinding kiosk with map and LED display with sales information.

Wayfinding

Auto parking

Occasional events

Information channel

To maximize branding and customer service opportunities with highly customized messages, retail branches are integrating various software to deliver a more personalized shopping experience.

Point of purchase

Precision marketing

Branding

Social media sharing

Self-checkout

Self-guided shopping

Assisted selling

On-site employee training

Informative

Content display (Trailer, ads, animation, educational video games)

Self-service (movie tickets, toys purchasing)

As digital media becomes a pervasive part of the customer experience, it is being used not only to entertain diners, but also as an integral building block of the store design.

Informing specials items

Self-Service ordering

Query management

Reduce waiting time

Table-side media